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Ubisoft sales down, Wii games not helping

Posted 1st of December, 2009 at 03:55 pm by Infernal Monkey Infernal Monkey is offline


Ubisoft released their financial results today, with CEO Yves Guillemot confirming sales have seen a large drop, and that the company is now operating at a loss of €78 million ($127 million AUD). Wii games aren't selling too well, but Assassin's Creed II - an extremely high budget PS3/360 release that got a bigger marketing push than all of their Wii titles put together - is doing great. Well, fancy that.

"First week sales of Assassin's Creed II, up 32%, with positive initial indications for the second week, combined with an overwhelmingly warm reception from gamers, validates our strategy of developing bigger franchises," he said. "Based on this initial data, Assassin's Creed II looks well positioned to outstrip targets while our Wii games have got off to a more contrasted start in a less predictable market. Finally, sales of James Cameron's Avatar: The Game should benefit from the launch of the movie which is expected to be the biggest blockbuster of this holiday season."

Oh well, at least Rabbids Go Home and World Stage will do well. Hopefully. Maybe.

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COMMENTS (11)


Posted 1st of December, 2009 at 04:02 pm by Waveguider Waveguider is offline
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Not surprising... with the Wii's game sales, I mean. They sell substantially less than AC despite the fact that the Wii gets Ubisoft's much more awesome games like Imagine and Animalz.
Posted 1st of December, 2009 at 04:04 pm by Bhaskar24 Bhaskar24 is offline
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If they don't do well, there won't be any flow of funds towards the bigger franchises, we wouldn't want that to happen.
Posted 1st of December, 2009 at 04:08 pm by Penguin Penguin is offline
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Let's hope Red Steel 2 can turn this around...
Posted 1st of December, 2009 at 04:15 pm by plufim plufim is offline
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Ubisofts problem is that they think the same person who bought "Catz" is going to buy "Catz 2", "Catz 3", "Kittenz" and "Catz Waggle Party".

It's not the Wii's fault that Ubisoft saturated the market for these games. That's like blaming concoles in general for low DJ Hero sales, when the music game market is all but saturated.
Posted 1st of December, 2009 at 04:25 pm by Hyper the Metroid Hyper the Metroid is offline
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Ah, it's a shame that Ubisoft treats the Nintendo systems like shit when they can produce some amazing stuff on the rival platforms. I do however remember reading somewhere (I think that it was here) that their plan was to make loads of money from Wii and DS development (which they're failing at here, lol) and then use that money for development high-budget Xbox 360/PS3 titles, so it's not really that surprising.
Posted 1st of December, 2009 at 04:50 pm by Mario Bros. Plumbing Co. Mario Bros. Plumbing Co. is offline
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Ahh Ubisoft; you actually tried on the Cube' with the Prince of Persia trilogy, Beyond Good and Evil and the Splinter Cell games, even if it was because 2 of those series sold poorly and you tried to make a few extra Franks/Euros/Canadian bucks via a quick port or 2...

Now, you just love to pump out the crap on the Wii - someone needs to tell Yves to spend €100 million on a Wii game, advertise the hell out if it, and then see how it sells...

If it still fails, then fine, stay in bed with the HD Twins.
Posted 1st of December, 2009 at 07:03 pm by Bjay
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I wish Ubisoft would get rid of their shovelware.
Posted 2nd of December, 2009 at 01:19 am by Parasyte Parasyte is offline
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Can't say I care about Ubisoft any more. They just keep releasing shit game after shit game. Will "lol" when they declare bankruptcy in the future.
Posted 2nd of December, 2009 at 01:43 am by Green Bay Green Bay is offline
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Just release Red Steel 2 already Ubi!!!
Posted 2nd of December, 2009 at 09:22 am by Thomas_Hill Thomas_Hill is offline
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More like Nubisoft.
Posted 2nd of December, 2009 at 01:43 pm by Jader7777 Jader7777 is offline
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Quick. Super Wii Family Sport Rayman Adventure Party!